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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Tag: content design

During our collaboration project with the Student Immigration Service, we kicked off developing each new piece of content with an ideation and prototyping workshop. In this post, I recap the format of these workshops and what we learned from them.

From January to May, we collaborated with the Student Immigration Service (SIS) to improve the student experience around applying for visas. In this post, I recap the highlights and outcomes. How we ran the project This was the first project for my newly formed team. Neil and I were committed to introducing new team members […]

In the final sprint of our Student Immigration Service project, we went live with a revamped applying for a visa section and tested our content changes with international students.

This 3-week sprint saw us finalising and testing financial requirements pages, creating content for applying for a visa outside the UK, and planning a new navigational structure.

During the 2-week sprint 4 of our Student Immigration Service project, we developed new Certificate of Acceptance for Studies (CAS) content and tested the changes with University staff. In addition, we started work on new content for student visa financial requirements.

In November, our team is going to and presenting at the ContentEd conference hosted in Edinburgh. ContentEd is a 2-day conference designed for people working in content strategy, content design and content marketing in the higher education sector. 

In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students. 

We’re in the middle of a project to enhance the digital experience for students using the Student Immigration Service. In this post, I recap how we’re running the project and what we learned in the discovery phase.

A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

We’re looking for two people with a passion for human-centred content design to join our team. If you’re up for solving big digital problems for prospective student, working in a multidisciplinary team this could be the opportunity for you.

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