Liaising with postgraduate marketing colleagues, I identified a need for an easy way for them to monitor data relating to demand for postgraduate degrees. I’ve built a prototype and am now working up a process to continue to improve this.

On 30 April 2024, we hosted an event to showcase the insights we gained from releasing a beta of the new undergraduate programme pages. This post gives a summary of the event, with access to the event slides and recording.

The version of Google Analytics we have used for the last ten years – Universal Analytics – was replaced in 2023 by Google Analytics 4 and the data it collected will soon be deleted by Google. I’ve been thinking about what we archive, how we do it, and why.

This summer, I hired a data and analytics intern through the Career Services’ Employ.ed on Campus programme. It was a very positive experience all round – for the team, for myself as a first-time manager, and for Ash our intern.

My experience as a summer intern at the Prospective Student Web Content Team and why I think you should be/get an intern.

I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.

How can we get insights from unstructured enquiry data? In this post I talk about one approach to this question using the Student Immigration Service as a case study.

This article is a general overview of some of the data analysis tools available to University staff. What are they good for? And, how much effort do they need to use and learn? A performance analyst’s perspective.