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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Tag: content design

I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.

Following designing the new degree finder programme pages, we turned our attention to auditing the undergraduate study site. Our aim was to figure out what content should remain on the site given content changes we have made to undergraduate programme pages.

Testing what we develop with prospective students is fundamental to delivering a new website that is easy to use and meets their needs.  I’ve been responsible for making sure the team gets regular sight of students interacting with our work-in-progress through the course of the development leading up to our beta release.

On 30 April 2024, we hosted an event to showcase the insights we gained from releasing a beta of the new undergraduate programme pages. This post gives a summary of the event, with access to the event slides and recording.

On 25 March 2024, we hosted an update event on the progress our team has made in designing the new postgraduate research page template for the new degree finder. This post gives a summary of the event, with access to the event slides and recording.

As part of the future degree finder project, we recently ran a series of collaboration workshops with colleagues from across the University. These workshops helped us identify any potential issues and refine our prototype for the future postgraduate taught programme page.

During our recent content designer recruitment, I made a few changes to improve our hiring process. One of these changes was introducing a feedback form for applicants. I reflect on what I learned from the responses and actions I want to take to improve things further.

I recently recruited for a content designer to join our team. We saw common themes in the applications that didn’t make the cut and in those that we did shortlist. I want to share this feedback for candidates who didn’t get shortlisted for interview, and to provide advice for future applicants.

In 2023 we collaborated on a project with the Widening Participation team to rework their web content aimed at prospective undergraduate students. Our approach made sure we had a shared focus, we collaborated effectively with subject matter experts, and we appraised our work as we progressed.

In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.

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