Category: Content strategy and design
The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..
..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.
We’re recruiting a content designer to join us in improving the prospective student experience at the University of Edinburgh. Applications close Monday 15 January 2023.
Earlier this year, we collaborated with admissions colleagues to design a new presentation for entry requirements in the undergraduate degree finder. In this post, I share the different iterations we designed and how testing with students informed our design decisions.
At the annual ContentEd Awards ceremony, we won two awards, and our very own Neil Allison won an award for championing and elevating others working in content. In this post, I share one of our winning submissions, showcasing our great work.
The annual web content-themed conference for higher education professionals is happening in Manchester this year, from 16 to 17 October. Lauren and I are contributing sessions, and the team are looking forward to a couple of days of learning and networking with colleagues across the sector.
Last year we worked with Finance to redevelop their registration form for the payment of tuition fees. As part of that work, we had to find the routes to the form and update the corresponding web content.
Our team has been working to transform a list of proposed content components into a visual prototype of the new undergraduate degree finder. Along the way, we’ve collaborated with schools to get a better insight into their content requirements.
I attended (and spoke at) Utterly Content earlier this year, an online conference for content professionals around the world. In this post, I recap my top takeaways from some of the talks I watched.
We’ll use an extended slot at this week’s Web Publishers Community to update on our progress so far this year, covering: timelines, content design and collaboration, user research and usability testing.
In our work to create a content model for the future of undergraduate degree provision, we had to find a way to visually present the model information from an initial spreadsheet. Here’s how I created this visualisation, our content model schema, and how we presented it to the University community at an event last December.
Over summer 2022, we worked with the Finance team to improve content on how students pay tuition fees. From August to October 2021 to the same period in 2022, the team saw a 75% drop in enquiries in the content area we were focusing on.