Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

I recently audited our prospective student web estate, and learned a lot about the planning process as I went. Here’s some advice on how to tackle your own content audit. I’ve broken the process down into a few simple steps.

Frequently Asked Questions (FAQs) are not a sensible way to structure web content. They might be easy to produce, but they’re difficult to consume and risky to manage. Here are five solid reasons to ditch your FAQ pages.

We completed our first design sprint just before Easter. At the end of each design sprint we look back on what we’ve learned. This is the first in a series as I share our progress working towards an interactive concept of what will replace the current degree finders.

Content on what teaching will look like in September is limited by the difficulty of predicting what restrictions will be in place. But there’s evidence that saying what we can is already delivering value to students and the University.

The unpredictability of the Covid-19 pandemic makes it hard to predict what teaching will look like in September. But we can still try to provide content that’s useful for students and helps us prioritise improvements.

We’re using an iterative, human-centred design approach to promote UniBuddy in a way that’s responsive to the needs of prospective students.

It’s just over six months since our collaboration with the Fees Service delivered an overhaul to how they present their services online. Yesterday we had our second quarterly check-in with them and learned how trends in enquiries have significantly improved.

To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.

By breaking your content into short sentences, separating by subheadings and using bulleted lists, you can help users more easily understand your content.

Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.

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