Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

Over summer 2022, we worked with the Finance team to improve content on how students pay tuition fees. From August to October 2021 to the same period in 2022, the team saw a 75% drop in enquiries in the content area we were focusing on.

We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.

Our team has been working to create a content model for the future of prospective undergraduate online provision. In this post, I recap the initial sprints we held to begin to develop the model.

In this post, I recap the experience of conducting online usability testing for our project with the Student Immigration Service (SIS) and share some lessons we learned about the importance of testing before a site goes live.

We worked with the Finance department to redevelop a form for students to tell the University how they will pay their tuition fees. In this post, I recap the complexities we faced in designing the form, how we addressed these and how a complex solution can simplify the experience for students.

During a recent project with the Finance team, we learnt about a planned system downtime that would have an impact on the content we were creating. Here’s how we tackled the issue with some carefully placed reusable assets.

Between January and May 2022 we were working with the Student Immigration Service (SIS) on a project to enhance their website content. In this post, I recap the excellent working relationship we developed with SIS, including how we collaborated, the benefits and lessons learned.

When we began a recent project with Finance, we didn’t anticipate just how many different teams would end up involved. In this post, I share the insights we gained into silo culture, and the resolutions we made for next time.

My team and I recently reviewed our usability testing facilitation skills through a playback of some of our test recordings. In this post, I recap why we ran the session, how we ran it and what we learned.

We’re currently recruiting for a senior content designer who will lead our content operations function and play a key role in shaping our future service as we build a new content management system.

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