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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

On 25 March 2024, we hosted an update event on the progress our team has made in designing the new postgraduate research page template for the new degree finder. This post gives a summary of the event, with access to the event slides and recording.

During our recent content designer recruitment, I made a few changes to improve our hiring process. One of these changes was introducing a feedback form for applicants. I reflect on what I learned from the responses and actions I want to take to improve things further.

I recently recruited for a content designer to join our team. We saw common themes in the applications that didn’t make the cut and in those that we did shortlist. I want to share this feedback for candidates who didn’t get shortlisted for interview, and to provide advice for future applicants.

In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.

We’ve been using an analytics and feedback tool, Hotjar, on our beta pages of the new undergraduate degree profiles. The insight mirrors what we saw in earlier usability testing, so we’re implementing design changes to address issues.

On 13 December 2023, we hosted an update event on the progress our team has made in designing the new postgraduate taught page template for the new degree finder. This post gives a summary of the event, with access to the event slides and recording.

We’re recruiting a content designer to join us in improving the prospective student experience at the University of Edinburgh. Applications close Monday 15 January 2024.

Earlier this year, we collaborated with admissions colleagues to design a new presentation for entry requirements in the undergraduate degree finder. In this post, I share the different iterations we designed and how testing with students informed our design decisions.

At the annual ContentEd Awards ceremony, the Team won two awards, and our very own Neil Allison won an award for championing and elevating others working in content. In this post, I share one of our winning submissions, showcasing our great work.

The annual web content-themed conference for higher education professionals is happening in Manchester this year, from 16 to 17 October. Lauren and I are contributing sessions, and the team are looking forward to a couple of days of learning and networking with colleagues across the sector.

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