Category: Content strategy and design
The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..
..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.
I attended (and spoke at) Utterly Content earlier this year, an online conference for content professionals around the world. In this post, I recap my top takeaways from some of the talks I watched.
We’ll use an extended slot at this week’s Web Publishers Community to update on our progress so far this year, covering: timelines, content design and collaboration, user research and usability testing.
In our work to create a content model for the future of undergraduate degree provision, we had to find a way to visually present the model information from an initial spreadsheet. Here’s how I created this visualisation, our content model schema, and how we presented it to the University community at an event last December.
Over summer 2022, we worked with the Finance team to improve content on how students pay tuition fees. From August to October 2021 to the same period in 2022, the team saw a 75% drop in enquiries in the content area we were focusing on.
We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.
Our team has been working to create a content model for the future of prospective undergraduate online provision. In this post, I recap the initial sprints we held to begin to develop the model.
In this post, I recap the experience of conducting online usability testing for our project with the Student Immigration Service (SIS) and share some lessons we learned about the importance of testing before a site goes live.
The complexity in reducing complexity: redesigning a form for registering how students pay tuition fees
We worked with the Finance department to redevelop a form for students to tell the University how they will pay their tuition fees. In this post, I recap the complexities we faced in designing the form, how we addressed these and how a complex solution can simplify the experience for students.
During a recent project with the Finance team, we learnt about a planned system downtime that would have an impact on the content we were creating. Here’s how we tackled the issue with some carefully placed reusable assets.
Between January and May 2022 we were working with the Student Immigration Service (SIS) on a project to enhance their website content. In this post, I recap the excellent working relationship we developed with SIS, including how we collaborated, the benefits and lessons learned.