I recently facilitated a series of workshops to redesign content that explains the postgraduate research (PGR) applying process. This process is complex, but these workshops gave us space to work through the content in detail and, crucially, draw on the subject matter expertise of our user researcher.

This blog is the introduction (and conclusion!) to a short series about a mini-project the Content Operations team completed in August and September 2024. Following some established stages of content design, we worked on a short project to provide clearer information on UK government loans for postgraduate study and postgraduate funding in general.

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, we talk about channel mapping and drafting for our postgraduate loans content, taking our research and shaping it into workable content we could share and test.

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024.  In this instalment, we will talk about the project background, research, and user needs. For more information on the other stages of this project, see our individual blogs: Improving student understanding of postgraduate funding and […]

We’re fortunate to have Tracy Playle visiting the University for a content strategy talk in November. This is a great opportunity for digital content professionals to learn from a leader in our sector. Book a place to join us in person or online.

We audited postgraduate study website content this summer and worked with colleagues responsible for it to follow our audit findings around consolidating and improving our web estate.

I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

Following designing the new degree finder programme pages, we turned our attention to auditing the undergraduate study site. Our aim was to figure out what content should remain on the site given content changes we have made to undergraduate programme pages.

On 30 April 2024, we hosted an event to showcase the insights we gained from releasing a beta of the new undergraduate programme pages. This post gives a summary of the event, with access to the event slides and recording.