I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

In 2023 we collaborated on a project with the Widening Participation team to rework their web content aimed at prospective undergraduate students. Our approach made sure we had a shared focus, we collaborated effectively with subject matter experts, and we appraised our work as we progressed.

As part of the future degree finder project, our team has been exploring navigation options. We wanted to learn how students would interact with our degree finder content without left hand navigation. We found removing this navigation had no impact on their ability to use the site and they used alternative means to get to […]

We recently embarked on a series of collaborative design sprints. We host open research playbacks so colleagues can watch videos of students interacting with our work-in-progress. This is a load of extra work, a nice-to-have luxury, right? Actually I think it’s essential, and here’s why.

Our research found clear entry requirements information is crucial to prospective students. But the way the University currently presents this information can be confusing and increases enquiries.

To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.

We worked to support our Admissions Service colleagues by developing a new web interface to display degree programmes in clearing, following agile principles and a user-centred process.

We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.

Just a quick follow-up to highlight an important step in the GatherContent process and to introduce a new and useful feature.