Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Tag: Tuition fees project

It’s a little over a year since we delivered our first user-centred enhancement project and I’ve been looking at analytics to dig deeper into how we’ve influenced website visitor behaviour to reduce unnecessary email enquiries. Analysis shows we influenced over 25% to self serve rather than make an enquiry.

It’s just over six months since our collaboration with the Fees Service delivered an overhaul to how they present their services online. Yesterday we had our second quarterly check-in with them and learned how trends in enquiries have significantly improved.

Following the changes we made to tuition fee content we conducted a round of usability testing to determine whether students’ needs around fees and cost of study had been met. In general, most tasks tested were completed with relative ease however several issues were highlighted that need addressing to improve the user experience further.

Join us in June to watch prospective students navigate the new tuition fees content to find key information, and then help prioritise the areas we should improve.

When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.

We’ll be joining web publishing and marketing colleagues from across the University on Wednesday 27 May from 3pm to talk about our recent work with the Fees Service, and also to share upcoming priorities.

Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.

Our new approach to publishing tuition fees went live last week. We now need web publishers in all schools to update the content they publish. We’ve created guidance and are on hand to answer your questions.

A new website centred on students’ needs around fees and cost of study went live today. The project was led by the Prospective Student Web Content Team, in close collaboration with the Fees Service in Scholarships and Student Funding.

It’s done! Our team has delivered a new website for the Fees Service which will greatly improve student fees experience and make life easier for staff. The effort took 8 sprints, was underpinned by robust evidence, and designed with significant collaboration from the Fees and Student Support team.

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