We’ve been using an analytics and feedback tool, Hotjar, on our beta pages of the new undergraduate degree profiles. The insight mirrors what we saw in earlier usability testing, so we’re implementing design changes to address issues.
My experience as a summer intern at the Prospective Student Web Content Team and why I think you should be/get an intern.
I tagged along with user researcher Nicola Dobiecka on her quest to understand the postgraduate research (PGR) application experience to discover the points where user research and analytics overlap.
I have done research on the usage of subject area pages on the current degree finder, which shows that users spend a short amount of time on these pages looking for a link to the programme entries and don’t engage with any other content. Due to this, we are moving this subject area specific content […]
I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.
How can we get insights from unstructured enquiry data? In this post I talk about one approach to this question using the Student Immigration Service as a case study.
This article is a general overview of some of the data analysis tools available to University staff. What are they good for? And, how much effort do they need to use and learn? A performance analyst’s perspective.
We’re recruiting two positions to our team: a user experience specialist to lead our research and dissemination activities, and a performance analyst to transform our approach to quantitative insight.