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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Tag: user research

We’re running an open invite event on Microsoft Teams on Tuesday 12 March to share our latest insight from user research as part of the project developing the new postgraduate taught (on-campus and online) programme page.

I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.

In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.

Over the summer we undertook user research with prospective research students to better understand their experiences and help inform the design of our future web presence. We presented findings last week to the student recruitment and marketing community, and the slides and video are now available to staff.

We’re running an online event on Wednesday 13 December to share our latest work on developing the new postgraduate taught (on-campus and online) programme page. You’ll have a chance to give feedback on our work and register for collaboration sessions with us to help us improve our designs.

We’re running an open invite event on Microsoft Teams to share what we learned through the user research conducted during the summer of 2023. Join us to better understand the experience of prospective postgraduate research students, with the majority focus on PhD.

Provision for prospective posgraduate research (PGR) students is largely devolved to schools, which makes it challenging to work out what is useful to publish in the centrally-managed Study section of the website. We’re undertaking discovery phase user research to better understand what students are doing and what might enhance their experience.

I have done research on the usage of subject area pages on the current degree finder, which shows that users spend a short amount of time on these pages looking for a link to the programme entries and don’t engage with any other content. Due to this, we are moving this subject area specific content […]

The team came together on campus during Welcome Week to do some pop-up research with newly arrived students. It was a great way to come together as a team, and for everyone to interact first-hand with the people we’re creating digital services for.

Last week our Design Sprint Facilitator Nicola Dobiecka ran a session on experience mapping to share what we’ve learned about the prospective student decision making process. Session recording and access to the map are available to Edinburgh staff.

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