Tag: content strategy
A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.
I recently audited our prospective student web estate, and learned a lot about the planning process as I went. Here’s some advice on how to tackle your own content audit. I’ve broken the process down into a few simple steps.
Frequently Asked Questions (FAQs) are not a sensible way to structure web content. They might be easy to produce, but they’re difficult to consume and risky to manage. Here are five solid reasons to ditch your FAQ pages.
The unpredictability of the Covid-19 pandemic makes it hard to predict what teaching will look like in September. But we can still try to provide content that’s useful for students and helps us prioritise improvements.
Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.
We’ve been working hard to coordinate and improve the processes around Covid-19 content for prospective students. Our new workflow and transparent backlog will give you confidence that you’re referring to the most current information.
When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.
After 5 months of hard work and collaboration across the University, we launched the new undergraduate study website for 2021 on 24 February 2020.
With the current degree finder platform approaching end-of-life from a techncial perspective, we’ve been discussing what kind of shape the next generation of degree programme digital content delivery should take. This post is derived from a discussion paper generated in collaboration with colleagues in Information Services and Communications and Marketing.