Content strategy session with Tracy Playle – 14 November
We’re fortunate to have Tracy Playle visiting the University for a content strategy talk in November. This is a great opportunity for digital content professionals to learn from a leader in our sector. Book a place to join us in person or online.
About the talk
Tracy will present: “Towards content maturity: advancing your institution’s content strategy to create greater impact, engagement and efficiency.”
In this talk Tracy goes through the foundations that make up the 10 pillars in the content maturity framework. She talks about what high levels of maturity look like, the interdependencies (and barriers in some cases) between the different pillars, and the steps can be taken to progress.
Book a place
When: 9:45 – 10:45, Thursday 14 November
Where: Room 3.23, St. Leonards Land and online via Teams
Book a place (University of Edinburgh staff login needed)

Tracy Playle is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a public speaker and coach.
Please state in your booking if you will be attending in person. Room capacity is limited to 25.
About Tracy
Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a public speaker and coach.
Since founding Pickle Jar Communications she has worked with over 200 education institutions around the world to help them advance their approach to content strategy, content design and content marketing.
She is also the founder of the conferences ContentEd and Utterly Content, and she is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).