Over the summer, our team audited various University websites with content for prospective postgraduate taught students. We were looking to find areas of content that might benefit being in our new postgraduate degree finder.

I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.

The team has just completed our audit of a selection of school sites. We’ve uncovered some interesting themes and trends that will help inform the build of a new system to replace the degree finder and better meet the needs of student recruitment colleagues in schools.

I recently audited our prospective student web estate, and learned a lot about the planning process as I went. Here’s some advice on how to tackle your own content audit. I’ve broken the process down into a few simple steps.

Auditing sounds scary. It’s one of those things that often gets overlooked because it just feels too hard or because we don’t have time for it. But it’s essential if you want to manage your content efficiently and minimise risk.

Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.