Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Author: Lauren Tormey

Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.

We’re recruiting 3 content designers to join us in improving the prospective student experience at the University of Edinburgh. Applications close Tuesday 14 September 2021.

Join us on Wednesday 18 August at 10am to watch prospective postgraduates try out a design we’ve prototyped to make it easier to find scholarships and funding available to them to study at Edinburgh.

I was lucky enough to be able to attend (and speak at) ContentEd last month, a conference for content professionals in higher education. In this post, I recap some of the talks I watched and the highlights from them.

I’ll be speaking at the UX Glasgow meetup on 2 December, which is themed around content design.

By breaking your content into short sentences, separating by subheadings and using bulleted lists, you can help users more easily understand your content.

Join us in June to watch prospective students navigate the new tuition fees content to find key information, and then help prioritise the areas we should improve.

Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.

Join us in January to watch prospective postgraduate students navigating the University website to find key information, and then prioritise the biggest issues we need to fix first.

In addition to recently joining the Prospective Student Web Content team, I have joined (for the second time) the IWMW Advisory Group. We are a group of HE representatives from across the country, who work together remotely to organise a conference for digital professionals in the sector.

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