Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Tag: Undergraduate

Earlier this year, we collaborated with admissions colleagues to design a new presentation for entry requirements in the undergraduate degree finder. In this post, I share the different iterations we designed and how testing with students informed our design decisions.

We’ll use an extended slot at this week’s Web Publishers Community to update on our progress so far this year, covering: timelines, content design and collaboration, user research and usability testing.

I have done research on the usage of subject area pages on the current degree finder, which shows that users spend a short amount of time on these pages looking for a link to the programme entries and don’t engage with any other content. Due to this, we are moving this subject area specific content […]

We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.

We’re running an online event on Thursday 1 December to share our latest work, give you the chance to feedback and register interest in collaborating on a preview beta release early in 2023. If you’re a contributor to the current online degree finders, or just interested in the prospective student experience, book a place.

The team has just completed our audit of a selection of school sites. We’ve uncovered some interesting themes and trends that will help inform the build of a new system to replace the degree finder and better meet the needs of student recruitment colleagues in schools.

After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.

Content on what teaching will look like in September is limited by the difficulty of predicting what restrictions will be in place. But there’s evidence that saying what we can is already delivering value to students and the University.

Our research found clear entry requirements information is crucial to prospective students. But the way the University currently presents this information can be confusing and increases enquiries.

After 5 months of hard work and collaboration across the University, we launched the new undergraduate study website for 2021 on 24 February 2020.

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