Author: Cathy Naughton
With the launch of the latest edition of the undergraduate degree finder, the Prospective Student Web team has also launched the new degree finder admin system. This blog compares the new system to the methods we have used to date for our collaborative editing process, highlighting some of the new features that will improve the […]
This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, I review my approach to usability testing for new postgraduate funding content, highlighting what I would do differently if I could do it over again with a little less time pressure.
Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.
I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.