This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, I review my approach to usability testing for new postgraduate funding content, highlighting what I would do differently if I could do it over again with a little less time pressure.

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.