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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

  1. Future student online experiences
  2. Author archive

Author: Cathy Naughton

Exploring how prospective students engage with detailed programme information

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

19th June 2024 1

Diving in at the deep end: Usability testing on my second day in the team

I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.

15th February 2024 0

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