User researcher Nicola Dobiecka joins us to talk through our prospective student journey maps. Join us to learn how they were made, how you can use them in student recruitment marketing, and to get an overview of what we learned from the research that informs them.
We did some housekeeping at the end of last year to audit and rationalise the files in our SharePoint document library. We’ve now come up with a new structure and approach for how we store and maintain project and team artefacts.
Back in October, we went live with the 2026 entry edition of the postgraduate degree finder. Now we’re past the postgraduate editing window, named School editors can still make changes to improve or amend content, but it is important to understand our CMA obligations when doing this. The top reasons we see for making changes to PG degree finder programmes are: factual changes […]
This week our steering group ratified our plan for prospective student experience enhancements in 2026. We’ll be looking at: cost of study, clearing, international qualifications and enquiry channelling.
Over the last year, we launched our revamped undergraduate and postgraduate degree finders, complete with a host of new, user-friendly features in the content management system (CMS) for editors and administrators to utilise in the backend. One of these features is a built-in comments function, which allows users to interact with one another by leaving […]
The Prospective Student Web Team are delivering all the sessions in this month’s Marcomms Forum. Join us to learn about usability testing the new postgraduate degree finder, editorial advice to improve postgraduate degree profiles, and how to use our student journey maps.
I’m giving a talk at The Marketing Meetup in Edinburgh on Thursday 22 January. The session will provide advice for marketing professionals about how they can work better with UX professionals and adopt some UX practices themselves.
We recently reviewed the new postgraduate study website with 17 students, using a summative usability testing approach to produce a performance scorecard. While there were aspects of the site that performed well, we identified areas that need further improvement.
Our students are increasingly reliant on paid work to help fund their studies. It’s no surprise then that prospective students are keen to understand their study commitments so they can gauge their likely capacity for paid work while at university. School editors can meet this need in the Degree Finder.
Following the launch of the Undergraduate Study website and Degree Finder in March, we’ve released 11 updates that have steadily improved editorial workflows, collaboration and performance. Alongside usability and design refinements, these enhancements have made the service more efficient for editors and more effective for prospective students.
