In 2025, we discovered that AI tools like ChatGPT were not able to “read” the entry requirements on our 2026 undergraduate degree finder and often returned incorrect information. Inspired by the University of Dundee, we implemented a solution, which – according to my latest testing – has successfully boosted the accuracy of results.
The newest edition of the degree finder launched on 2 March 2026. This is the first year that degree finder School editors had access to make changes in the new system, and the first time we’ve had two editions of the degree finder hosted in the same location. We also had to contend with new […]
In January, we launched our new undergraduate applicants site for 2026 entry, featuring key information for students who have applied to study an undergraduate degree programme. This site marks a significant change in approach from previous years. Following discussions with the Colleges, we (Prospective Student Web) agreed to take over management of the undergraduate applicants […]
The 2027 undergraduate entry went live last week, and it was the first time that two editions were published in the new degree finder at the same time. The team went on campus to conduct some usability testing with it. In this blog I’ll show how testing it has given us the confidence that displaying […]
User researcher Nicola Dobiecka joins us to talk through our prospective student journey maps. Join us to learn how they were made, how you can use them in student recruitment marketing, and to get an overview of what we learned from the research that informs them.
We did some housekeeping at the end of last year to audit and rationalise the files in our SharePoint document library. We’ve now come up with a new structure and approach for how we store and maintain project and team artefacts.
Back in October, we went live with the 2026 entry edition of the postgraduate degree finder. Now we’re past the postgraduate editing window, named School editors can still make changes to improve or amend content, but it is important to understand our CMA obligations when doing this. The top reasons we see for making changes to PG degree finder programmes are: factual changes […]
This week our steering group ratified our plan for prospective student experience enhancements in 2026. We’ll be looking at: cost of study, clearing, international qualifications and enquiry channelling.
Over the last year, we launched our revamped undergraduate and postgraduate degree finders, complete with a host of new, user-friendly features in the content management system (CMS) for editors and administrators to utilise in the backend. One of these features is a built-in comments function, which allows users to interact with one another by leaving […]
The Prospective Student Web Team are delivering all the sessions in this month’s Marcomms Forum. Join us to learn about usability testing the new postgraduate degree finder, editorial advice to improve postgraduate degree profiles, and how to use our student journey maps.
