Our work this year to deliver a new website for prospective students has reduced the number of pages we publish by over 50%. This is better for the student experience, better for the environment and better for our content management overhead.
We took advantage of new students arriving for the start of term to explore how they plan for visiting somewhere they’d never been before and understand how we can better meet their needs. Join us on Monday 20 October for an online event where we will share what we learned and how Google Maps can […]
In the lead-up to opening applications for 2025 entry to undergraduate programmes through UCAS clearing, we collaborated with colleagues in Student Recruitment and Admissions (Admissions Operations) to make improvements to the web content and forms that applicants use to apply for clearing places via our website. Initial insights during the clearing period suggest that our […]
We have a fixed-term opportunity to join our team and develop your skills in content design. This position would suit someone with a couple of years’ relevant experience. Applications deadline: 6 October 2025.
In June 2018, the University of Edinburgh ran a top tasks survey to identify what information prospective students are prioritising when thinking about applying to university. In this post, I’ll talk about the method, why we ran the original survey, the insight we gained from it, and why it’s time to do it again.
As I mark nearly one year with the Prospective Student Web team, I’m excited to reflect on my experience as a Web Content Support Assistant, imparting some of my highlights and key learnings from the last 10 months.
I’ve been looking at future work in recent months while the team have focused on rolling out our new service. We still have a lot of improvements to bring to the prospective student online experience, and we want student recruitment marketing and admissions colleagues to help us prioritise what we do next.
We hosted our first internal unconference last week, attended by about 50 colleagues. The experience was overwhelmingly positive with great feedback and lots of thought-provoking discussion.
We recently reviewed the new undergraduate study website with 19 students, using a summative usability testing approach to produce a performance scorecard. While the new site scored really well, we identified a few areas to improve further.
Flo, Jen and Neil are all presenting sessions at this year’s ContentEd Conference, happening online 21 and 22 October 2025. Plus, if you’re a member of the ContentEd+ community, you can catch Lauren in September sharing her experience of leading content design projects.
