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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

In the run-up to launching our new undergraduate and postgraduate degree finder service throughout 2025, we also had to contend with a migration to a new corporate content management system (CMS) in late 2024. While this additional task was challenging, I learned a lot from my role coordinating the move with both central and devolved […]

With the launch of the latest edition of the undergraduate degree finder, the Prospective Student Web team has also launched the new degree finder CMS (content management system). This blog compares the new CMS to the methods we have used to date for our collaborative editing process, highlighting some of the new features that will […]

Four years ago, the content designers in our team got started on our project to transform our online provision for prospective students. With the recent launch of the new undergraduate provision, we summarise and reflect on the journey that got us to this point.

Alongside launching a new undergraduate degree finder, we’ve redeveloped and launched an updated undergraduate study site. I recap our process to create the site.

As part of our work redeveloping the undergraduate study site, we recently performed a series of content crits (critiques). Content crits are a method of peer reviewing content in a group setting. In this post, I’ll talk about why we held these crits and my tips for holding your own content crits.

Our provision for prospective students is changing across 2025, starting with undergraduates next week. The way we approach content management is changing too, ensuring a more sustainable and proactively curated service.

Love or hate it, following the retirement of Universal Analytics in July 2024, Google Analytics 4 is now the main space for (relatively) accessible analytics information for many websites, including the University of Edinburgh. I’ve not had much time to dig into our analytics property in my current role, so for something of a refresher, […]

Our new service to the University student recruitment community launches soon in early March. But the step change is not coming from the technology. It’s from how the team functions, and there’s a lot here that they’re rightly proud of.

On February 4th, we hosted an open invitation online session to share our insights on flexible study, short courses and the ICL route to a postgraduate qualification. This was of particular relevance to colleagues in related fields, such as Short Courses, Executive Education, Continuing Professional Development, and the part-time intermittent route to a postgraduate award. […]

I recently ran an open invite usability review for our latest round of usability testing. Normally I run these sessions within our team, but we wanted to involve colleagues across the University in our work to improve the editorial experience. It was also an opportunity for school editors to see the new degree programme editorial […]

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