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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Author: Neil Allison

Neil is the Head of the Prospective Student Web Content Team.

Many of our team attended a mini-conference recently, organised by colleagues at the University of Dundee. We all have personal highlights arising from a busy day of presentations and networking.

The Public Sector Digital Meetup is a community-organised regular event in the Edinburgh area bringing together colleagues from government, councils, universities, museums and other organisations. This November, we’re taking over the agenda to showcase our work and the value of a multi-disciplinary approach.

Last month, Lauren and I attended this year’s Content Ed conference in Liverpool. We were both speakers, but had plenty of opportunity to learn from others and network too. These are our highlights.

We’re fortunate to have Tracy Playle visiting the University for a content strategy talk in November. This is a great opportunity for digital content professionals to learn from a leader in our sector. Book a place to join us in person or online.

I had the honour of presenting a keynote at this year’s ContentEd Conference, held in Liverpool. This blog contains a transcript of pretty much what I said, plus links to many of the resources I mentioned.

As we are about to embark on our final round of software development, leading into a launch of the new service from March 2025, I thought this was a good point to look back on what we’ve achieved so far and what’s coming next.

In the behavioural economics book Nudge there’s a beautifully simple example illustrating the importance of feedback. It’s a great way to explain why it’s so important for content designers to actively engage in hypothesising, prototyping and testing with users. 

The annual web content-themed conference for higher education professionals is happening in Liverpool this year, from 8 to 9 October. Lauren and I are contributing sessions, and we’re looking forward to a couple of days of learning and networking with colleagues across the sector.

Yesterday I had the chance to provide an update about our project to deliver a new website for prospective students, at the University’s Web Publishers Community. Slides and video are available.

Last week we hosted the second unconference organised by UKEducamp. Some of the team have been part of the organising committee throughout, and most of us took part on the day. We all took something from this fantastic volunteer-led free event and recommend more higher education digital colleagues get involved.

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