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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Author: Neil Allison

Neil is the Head of the Prospective Student Web Content Team.

We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.

We’re running an online event on Thursday 1 December to share our latest work, give you the chance to feedback and register interest in collaborating on a preview beta release early in 2023. If you’re a contributor to the current online degree finders, or just interested in the prospective student experience, book a place.

We’ve had a fabulous couple of days at this year’s Content Ed conference, with three members of the team contributing sessions and our user-centred approach winning top prize in this category.

We’re currently recruiting for a senior content designer who will lead our content operations function and play a key role in shaping our future service as we build a new content management system.

At a recent awayday, I had the opportunity to share some thoughts on services, what that means for how our team does its work and how it might have wider impact.

This week I presented to over 100 colleagues from across the University on our plans for the transformation of online provision for prospective students. This post summarises the key points, or you can review the slides and video of my presentation if you want the full detail.

We’ve spent the early part of 2022 working on a plan to replace the central University provision for prospective students. A big part of this offering is the degree finders. Join us for a talk about this planning work and what we envisage the next 3 years will bring.

A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

Replacing the University’s Degree Finders has been long talked about. It’s long overdue. In this post I’ll explain where we’re up to, and why replacing is not a term I prefer to use.

We’re looking for two people with a passion for human-centred content design to join our team. If you’re up for solving big digital problems for prospective student, working in a multidisciplinary team this could be the opportunity for you.

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