Presenting at ContentEd 2024
The annual web content-themed conference for higher education professionals is happening in Liverpool this year, from 8 to 9 October. Lauren and I are contributing sessions, and we’re looking forward to a couple of days of learning and networking with colleagues across the sector.
About ContentEd
ContentEd is a two-day conference that leads the dialogue around the development and advancement of content strategy in the education sector. We’ve found it to be a friendly and welcoming space, and a great way to make new contacts with colleagues working in higher education content design and marketing.
Read our previous posts about ContentEd
This year it’s happening from 8 to 9 October at The Rum Warehouse, in Liverpool’s historic docks quarter.
Our sessions
Following on from our bumper crop of awards, Lauren and I are both presenting again. I’ve been honoured with the opportunity to delivery a keynote.
Read about our ContentEd award wins in 2023
Lauren’s session: The impact of visual design on content
As content professionals, we’re trained in how to create clear and accessible content. But when we transfer that content into our institution’s digital systems, our content is affected by the visual design elements that either surround or house the content, such as buttons, cards, and containers.
Those elements can influence how people understand our content, and sometimes it impacts understanding negatively. For example, standout elements can stand out too much, making other content hard to see.
If visual design is not your specialism, it can be easy to overlook how visuals are affecting your content. Often the visual design is out of our control, and we’re just working with the components at our disposal.
In this talk, I will share a few examples from content my team has worked on where visuals have affected user perception. I will explain how to look out for visual impact when testing your content and how best to work with the tools at hand to make sure visual design isn’t negatively impacting user perception. I will also share how to work out if visual design is causing more harm than good, and when to advocate for design changes in your institution.
Lauren’s talk synopsis on the ContentEd website
You can get a 10% discount for the conference with the code LAUREN10
Neil’s keynote: We’re all designers: playing our part in great user experiences
Most universities will say they’re user centred. That the student experience is paramount, and staff are at the centre of their strategy. But are they really?
In this session Neil will explore what this really means, at different levels. For you, for your team, and beyond.
What empowers us? What holds us back? What does this mean for you as a member or the leader of a digital team?
Neil’s talk synopsis on the ContentEd website
You can get a 10% discount for the conference with the code NEIL10
More content expertise from Communications and Marketing at Content Ed
As if that wasn’t enough, colleagues Nat Green and Sophie Hawkesford from the Digital Marketing Team in Communications and Marketing are also speaking.
See you in Liverpool?
We’re really looking forward to catching up with sector colleagues, and lots of learning at what looks to be an excellent programme of sessions.
Ticket details on the ContentEd website
