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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Category: Student experience insights

Summaries of what we’re learning as we undertake research and design work and press forward with a coherent content strategy. This would include headline findings and promotional material – providing links through to the wiki which should be our repository for the detail.

We’re running an open invite event on Microsoft Teams to share what we learned through staff engagement and user research about the University’s flexible study options. This includes the part-time intermittent (sometimes called ‘Invoiced at Course Level’) route to a postgraduate award and its overlap with other flexible study options. Join us to learn more […]

We recently started work on a project to explore the presentation of the Invoiced at Course Level route to study for a postgraduate award. This user research and business analysis piece will help us understand how to best present this route to study in future.

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

Testing what we develop with prospective students is fundamental to delivering a new website that is easy to use and meets their needs.  I’ve been responsible for making sure the team gets regular sight of students interacting with our work-in-progress through the course of the development leading up to our beta release.

We’re running an open invite event on Microsoft Teams on Tuesday 12 March to share our latest insight from user research as part of the project developing the new postgraduate taught (on-campus and online) programme page.

Over the summer we undertook user research with prospective research students to better understand their experiences and help inform the design of our future web presence. We presented findings last week to the student recruitment and marketing community, and the slides and video are now available to staff.

We’re running an open invite event on Microsoft Teams to share what we learned through the user research conducted during the summer of 2023. Join us to better understand the experience of prospective postgraduate research students, with the majority focus on PhD.

Provision for prospective posgraduate research (PGR) students is largely devolved to schools, which makes it challenging to work out what is useful to publish in the centrally-managed Study section of the website. We’re undertaking discovery phase user research to better understand what students are doing and what might enhance their experience.

We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.

We recently completed exploratory user research into the prospective undergraduate experience of applying to the University of Edinburgh. In this post, I share insights of an emerging theme – why prospective students want more information about what they can study.

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