We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.

Our team has been working to create a content model for the future of prospective undergraduate online provision. In this post, I recap the initial sprints we held to begin to develop the model.

We’re running an online event on Thursday 1 December to share our latest work, give you the chance to feedback and register interest in collaborating on a preview beta release early in 2023. If you’re a contributor to the current online degree finders, or just interested in the prospective student experience, book a place.

I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.

The team has just completed our audit of a selection of school sites. We’ve uncovered some interesting themes and trends that will help inform the build of a new system to replace the degree finder and better meet the needs of student recruitment colleagues in schools.

This week I presented to over 100 colleagues from across the University on our plans for the transformation of online provision for prospective students. This post summarises the key points, or you can review the slides and video of my presentation if you want the full detail.