In the behavioural economics book Nudge there’s a beautifully simple example illustrating the importance of feedback. It’s a great way to explain why it’s so important for content designers to actively engage in hypothesising, prototyping and testing with users. 

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

We’re recruiting two positions to our team: a user experience specialist to lead our research and dissemination activities, and a performance analyst to transform our approach to quantitative insight.

Our research found clear entry requirements information is crucial to prospective students. But the way the University currently presents this information can be confusing and increases enquiries.

Join us on Wednesday 10 March to hear what we have learnt so far on entry requirements for undergraduate prospective students, and then help prioritise the areas we should improve.

We worked to support our Admissions Service colleagues by developing a new web interface to display degree programmes in clearing, following agile principles and a user-centred process.

We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.

It’s done! Our team has delivered a new website for the Fees Service which will greatly improve student fees experience and make life easier for staff. The effort took 8 sprints, was underpinned by robust evidence, and designed with significant collaboration from the Fees and Student Support team.

As part of our user research in the discovery phase we interviewed University staff about their experiences of providing services to prospective students. Our goal was to uncover insight relating to staff experiences to see how it fits in with other areas of discovery work we’re doing.

Principles are important. They’re what unite us. A commonly agreed set of principles is a powerful way to ensure that, while we may be working independently at times, we are likely to make decisions that keep us moving in the same direction. In this post, I’ll look at the principles that are setting out how […]