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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Tag: User Experience

Our new service to the University student recruitment community launches soon in early March. But the step change is not coming from the technology. It’s from how the team functions, and there’s a lot here that they’re rightly proud of.

On February 4th, we hosted an open invitation online session to share our insights on flexible study, short courses and the ICL route to a postgraduate qualification. This was of particular relevance to colleagues in related fields, such as Short Courses, Executive Education, Continuing Professional Development, and the part-time intermittent route to a postgraduate award. […]

We’re running an open invite event on Microsoft Teams to share what we learned through staff engagement and user research about the University’s flexible study options. This includes the part-time intermittent (sometimes called ‘Invoiced at Course Level’) route to a postgraduate award and its overlap with other flexible study options. Join us to learn more […]

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, I review my approach to usability testing for new postgraduate funding content, highlighting what I would do differently if I could do it over again with a little less time pressure.

We recently started work on a project to explore the presentation of the Invoiced at Course Level route to study for a postgraduate award. This user research and business analysis piece will help us understand how to best present this route to study in future.

I had the honour of presenting a keynote at this year’s ContentEd Conference, held in Liverpool. This blog contains a transcript of pretty much what I said, plus links to many of the resources I mentioned.

In the behavioural economics book Nudge there’s a beautifully simple example illustrating the importance of feedback. It’s a great way to explain why it’s so important for content designers to actively engage in hypothesising, prototyping and testing with users. 

Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.

We’re recruiting two positions to our team: a user experience specialist to lead our research and dissemination activities, and a performance analyst to transform our approach to quantitative insight.

Our research found clear entry requirements information is crucial to prospective students. But the way the University currently presents this information can be confusing and increases enquiries.

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