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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Author: Ariadne Cass-Maran

When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.

This year for the first time we used a tool called GatherContent to collect Undergraduate Degree Finder programme content. Up until this point, the traditional medium for exchanging content was Word documents with tracked changes. Multiple revisions would fly back and forth between us, becoming increasingly convoluted. It was a lot to manage, and the […]

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