Author: Gayle Whittaker
On 29th September 2020 Aaron and I presented at the Web Publishers Community session to present the case study of our work in supporting this year’s undergraduate Clearing process.
We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.
Following the changes we made to tuition fee content we conducted a round of usability testing to determine whether students’ needs around fees and cost of study had been met. In general, most tasks tested were completed with relative ease however several issues were highlighted that need addressing to improve the user experience further.
In January we ran two open-invite sessions to collaboratively review some of the usability testing videos we recorded during November’s Postgraduate Open Day. Nearly 70 colleagues joined us to agree the biggest issues facing prospective students as they tried to establish their cost of study online.
As the UX Specialist within the team, I led the guerrilla usability testing at the University’s Postgraduate Open Days on 13 and 15 November. This approach is really quick, cheap and easy to run, and provided a great opportunity for our team to engage directly with prospective students.