Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

During our collaboration project with the Student Immigration Service, we kicked off developing each new piece of content with an ideation and prototyping workshop. In this post, I recap the format of these workshops and what we learned from them.

From January to May, we collaborated with the Student Immigration Service (SIS) to improve the student experience around applying for visas. In this post, I recap the highlights and outcomes. How we ran the project This was the first project for my newly formed team. Neil and I were committed to introducing new team members […]

In the final sprint of our Student Immigration Service project, we went live with a revamped applying for a visa section and tested our content changes with international students.

This 3-week sprint saw us finalising and testing financial requirements pages, creating content for applying for a visa outside the UK, and planning a new navigational structure.

During the 2-week sprint 4 of our Student Immigration Service project, we developed new Certificate of Acceptance for Studies (CAS) content and tested the changes with University staff. In addition, we started work on new content for student visa financial requirements.

In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students. 

A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

Last November, we worked with Communications and Marketing colleagues to evolve the undergraduate offer holders website. The purpose of this website is to encourage offer holders to accept their offer at the University of Edinburgh

While working with colleagues in schools on the latest degree finder update, I noticed the content sent through to us reflected common mistakes in writing for the web. Here are my tips for creating digital content that is informative, accessible, and that provides the best possible experience for prospective students. 

I look back on what we learned by running six design sprints over the spring and summer of 2021, both in terms of shaping the research and design technique to suit our circumstances, and in terms of what this has meant for shaping the future provision for prospective students.

css.php

Report this page

To report inappropriate content on this page, please use the form below. Upon receiving your report, we will be in touch as per the Take Down Policy of the service.

Please note that personal data collected through this form is used and stored for the purposes of processing this report and communication with you.

If you are unable to report a concern about content via this form please contact the Service Owner.

Please enter an email address you wish to be contacted on. Please describe the unacceptable content in sufficient detail to allow us to locate it, and why you consider it to be unacceptable.
By submitting this report, you accept that it is accurate and that fraudulent or nuisance complaints may result in action by the University.

  Cancel