Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Tag: content design

During the 2-week sprint 4 of our Student Immigration Service project, we developed new Certificate of Acceptance for Studies (CAS) content and tested the changes with University staff. In addition, we started work on new content for student visa financial requirements.

In November, our team is going to and presenting at the ContentEd conference hosted in Edinburgh. ContentEd is a 2-day conference designed for people working in content strategy, content design and content marketing in the higher education sector. 

In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students. 

We’re in the middle of a project to enhance the digital experience for students using the Student Immigration Service. In this post, I recap how we’re running the project and what we learned in the discovery phase.

A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

We’re looking for two people with a passion for human-centred content design to join our team. If you’re up for solving big digital problems for prospective student, working in a multidisciplinary team this could be the opportunity for you.

After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.

Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.

We’re recruiting 3 content designers to join us in improving the prospective student experience at the University of Edinburgh. Applications close Tuesday 14 September 2021.

We have two entry-level opportunities to join our team and start a career in content design. These positions would suit graduates or people with a couple of years’ relevant experience. Applications deadline: 24 August 2021.

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