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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Join our team as an Associate Content Designer

We have a fixed-term opportunity to join our team and develop your skills in content design. This position would suit someone with a couple of years’ relevant experience. Applications deadline: 22 May 2023.

The opportunity: Associate Content Designer

First up, the basics. If these meet your expectations, it’s worth reading on…

  • Grade 5 – £25,285£28,929
  • 32 days annual leave, excellent pension and other benefits
  • Fixed-term contract (12 months), available from late June
  • Application deadline: Monday 22 May at 5pm

Full job description and application process

What do we mean by content design?

Content design at the University of Edinburgh is about writing, editing and enhancing existing content to improve the user experience of our sites and services.

Content design is about making website visitors and digital service users successful. The primary way we measure the effectiveness of online content is based around what people do.

Read more: What is content design by Sarah Winters (Content Design London website)

Watch: What is good content design? (a short video primer by Trisha Doyle on YouTube)

Who are we looking for?

We are looking for an early career digital content professional with an interest in human-centred design processes and working as part of a multi-disciplinary team. This is a great opportunity to learn in a supportive environment and help us deliver great experiences for prospective students.

  • You need to be committed to the discipline of content design. We’re looking for people with a talent for words and an appetite to learn. Joining a dedicated team of content specialists will bring new opportunities and require editorial discipline. This is less about content creation and more about content curation.
  • You need to be open to learning about our users. We don’t expect you to be experienced in human-centred design, but you need to care about whether the content you design actually works. Be ready to get involved in user research and analytics to really understand and meet student needs.
  • You need to have a collaborative mindset. We work as a multidisciplinary team, so you need to be ready to collaborate and support colleagues across the University. We have many subject matter experts in a wide range of fields – both academic and administrative – and they need to be supported to meet editorial standards.

Who we are and what we do

The Prospective Student Web Content Team manages all central website provision for prospective students and works with colleagues in a range of academic and service departments to continually enhance students’ online experiences. This role provides vital editorial and service support to keep our online presence up to date and help non-specialist colleagues get the best out of our web publishing systems.

We’re a multidisciplinary team and place great emphasis on collaboration and co-design, as well as a human-centred approach.

Why? Because a great student experience is also great for the business. Students being successful independently when they use our online services means:

  • We get more applications from students of the right calibre
  • Those students make the strongest possible applications
  • We handle enquiries quickly and efficiently, and don’t need to cover things students could’ve answered for themselves

About this blog and our team profiles

Where this role fits into the team

This role is first and foremost a support role within the Content Operations team.

Every year we refresh our online provision for prospective students to ensure our offer is accurate, up-to-date and easy to use. The role of the Associate Content Designer for around half the year focuses on facilitating this update cycle and supporting colleagues in academic and support roles to meet editorial standards and deliver better online services.

But it’s not just about support provision. You’ll also collaborate with more experienced content designers and participate in a range of enhancement projects. This will take you far beyond curating web content, and into design workshops, user research and analytics, among other things.

Full job description and application process

Team perspectives

For a better idea of what we do, take a look at this blog post by one of our current Associate Content Designers about their experience auditing University sites as part of a larger project to improve the student experience.

Understanding our schools’ provision for prospective undergraduates


I encourage you to learn more about the team and our work through this blog. If you’ve got any questions about the vacancy, I’m happy to field them via email.

Flo Vincent’s contact details

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