An anecdote about United States (US) military intelligence in the book I’m currently reading – Good Strategy, Bad Strategy – prompted me to draw a parallel with user research and how we make decisions in service and software development.

Join us on Wednesday 10 March to hear what we have learnt so far on entry requirements for undergraduate prospective students, and then help prioritise the areas we should improve.

We’re using an iterative, human-centred design approach to promote UniBuddy in a way that’s responsive to the needs of prospective students.

It’s just over six months since our collaboration with the Fees Service delivered an overhaul to how they present their services online. Yesterday we had our second quarterly check-in with them and learned how trends in enquiries have significantly improved.

I’ll be speaking at the UX Glasgow meetup on 2 December, which is themed around content design.

On 29th September 2020 Aaron and I presented at the Web Publishers Community session to present the case study of our work in supporting this year’s undergraduate Clearing process.

To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.

We worked to support our Admissions Service colleagues by developing a new web interface to display degree programmes in clearing, following agile principles and a user-centred process.

At this month’s meet up of web publishing professionals from across the University, Gayle and Aaron will present a case study of our work to support this year’s undergraduate admissions clearing process.

We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.