Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

This week I presented to over 100 colleagues from across the University on our plans for the transformation of online provision for prospective students. This post summarises the key points, or you can review the slides and video of my presentation if you want the full detail.

How can we get insights from unstructured enquiry data? In this post I talk about one approach to this question using the Student Immigration Service as a case study.

This article is a general overview of some of the data analysis tools available to University staff. What are they good for? And, how much effort do they need to use and learn? A performance analyst’s perspective.

We’ve spent the early part of 2022 working on a plan to replace the central University provision for prospective students. A big part of this offering is the degree finders. Join us for a talk about this planning work and what we envisage the next 3 years will bring.

We’re in the middle of a project to enhance the digital experience for students using the Student Immigration Service. In this post, I recap how we’re running the project and what we learned in the discovery phase.

A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

Last November, we worked with Communications and Marketing colleagues to evolve the undergraduate offer holders website. The purpose of this website is to encourage offer holders to accept their offer at the University of Edinburgh

While working with colleagues in schools on the latest degree finder update, I noticed the content sent through to us reflected common mistakes in writing for the web. Here are my tips for creating digital content that is informative, accessible, and that provides the best possible experience for prospective students. 

Replacing the University’s Degree Finders has been long talked about. It’s long overdue. In this post I’ll explain where we’re up to, and why replacing is not a term I prefer to use.

We’re looking for two people with a passion for human-centred content design to join our team. If you’re up for solving big digital problems for prospective student, working in a multidisciplinary team this could be the opportunity for you.

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