Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.

By breaking your content into short sentences, separating by subheadings and using bulleted lists, you can help users more easily understand your content.

We are currently looking for a content designer to join our team. If you’re up to tackling big challenges in a multidisciplinary team focused on user needs, this could be the opportunity for you. Applications close Monday 7 September 2020.

Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.

We’ve been working hard to coordinate and improve the processes around Covid-19 content for prospective students. Our new workflow and transparent backlog will give you confidence that you’re referring to the most current information.

Following the changes we made to tuition fee content we conducted a round of usability testing to determine whether students’ needs around fees and cost of study had been met. In general, most tasks tested were completed with relative ease however several issues were highlighted that need addressing to improve the user experience further.

Join us in June to watch prospective students navigate the new tuition fees content to find key information, and then help prioritise the areas we should improve.

When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.

We’ll be joining web publishing and marketing colleagues from across the University on Wednesday 27 May from 3pm to talk about our recent work with the Fees Service, and also to share upcoming priorities.

Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.

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