Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

On 29th September 2020 Aaron and I presented at the Web Publishers Community session to present the case study of our work in supporting this year’s undergraduate Clearing process.

To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.

We worked to support our Admissions Service colleagues by developing a new web interface to display degree programmes in clearing, following agile principles and a user-centred process.

At this month’s meet up of web publishing professionals from across the University, Gayle and Aaron will present a case study of our work to support this year’s undergraduate admissions clearing process.

We followed a human-centred, collaborative approach to meet the needs of the business and applicants for this summer’s Clearing campaign.

By breaking your content into short sentences, separating by subheadings and using bulleted lists, you can help users more easily understand your content.

We are currently looking for a content designer to join our team. If you’re up to tackling big challenges in a multidisciplinary team focused on user needs, this could be the opportunity for you. Applications close Monday 7 September 2020.

Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.

We’ve been working hard to coordinate and improve the processes around Covid-19 content for prospective students. Our new workflow and transparent backlog will give you confidence that you’re referring to the most current information.

Following the changes we made to tuition fee content we conducted a round of usability testing to determine whether students’ needs around fees and cost of study had been met. In general, most tasks tested were completed with relative ease however several issues were highlighted that need addressing to improve the user experience further.

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