In Sprint 6 we explored how to make it easier for applicants to locate information on scholarships and funding they may be eligible for.
In Design Sprint 5, we explored a way to provide international entry requirements that applied specifically to an individual’s circumstances.
In Sprint 4 we explored making entry requirements as clear as possible for UK undergraduates, with particular focus on the experience of widening participation candidates.
In sprint 3 we generated an idea to test around helping students to understand the potential costs associated with studying for a degree, and how these can change based on decisions they make.
Design Sprint 2 considered the value and complexity in empowering applicants to customise the information being presented to them.
In Sprint 1 we wanted to evaluate the usefulness of a search and filter concept on the University website.
Last week our Design Sprint Facilitator Nicola Dobiecka ran a session on experience mapping to share what we’ve learned about the prospective student decision making process. Session recording and access to the map are available to Edinburgh staff.
After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.
Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.
It’s a little over a year since we delivered our first user-centred enhancement project and I’ve been looking at analytics to dig deeper into how we’ve influenced website visitor behaviour to reduce unnecessary email enquiries. Analysis shows we influenced over 25% to self serve rather than make an enquiry.