Category: Content strategy and design
The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..
..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.
We’re currently recruiting for a senior content designer who will lead our content operations function and play a key role in shaping our future service as we build a new content management system.
Technology is vital in the delivery of a quality website. But it’s only part of the story. People and process matter just as much. In this post I’ll introduce the concept of content operations, some of the changes I’ve introduced to evolve what we do and how we do it, and where I think we […]
During a recent project with the Student Immigration Service, we found that breaking down guidance into numbered steps helped us simplify complex information and improve user experience.
During our collaboration project with the Student Immigration Service, we kicked off developing each new piece of content with an ideation and prototyping workshop. In this post, I recap the format of these workshops and what we learned from them.
From January to May, we collaborated with the Student Immigration Service (SIS) to improve the student experience around applying for visas. In this post, I recap the highlights and outcomes. How we ran the project This was the first project for my newly formed team. Neil and I were committed to introducing new team members […]
In the final sprint of our Student Immigration Service project, we went live with a revamped applying for a visa section and tested our content changes with international students.
This 3-week sprint saw us finalising and testing financial requirements pages, creating content for applying for a visa outside the UK, and planning a new navigational structure.
During the 2-week sprint 4 of our Student Immigration Service project, we developed new Certificate of Acceptance for Studies (CAS) content and tested the changes with University staff. In addition, we started work on new content for student visa financial requirements.
In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students.
A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.
