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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.

Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.

Our new approach to publishing tuition fees went live last week. We now need web publishers in all schools to update the content they publish. We’ve created guidance and are on hand to answer your questions.

A new website centred on students’ needs around fees and cost of study went live today. The project was led by the Prospective Student Web Content Team, in close collaboration with the Fees Service in Scholarships and Student Funding.

It’s done! Our team has delivered a new website for the Fees Service which will greatly improve student fees experience and make life easier for staff. The effort took 8 sprints, was underpinned by robust evidence, and designed with significant collaboration from the Fees and Student Support team.

As part of our user research in the discovery phase we interviewed University staff about their experiences of providing services to prospective students. Our goal was to uncover insight relating to staff experiences to see how it fits in with other areas of discovery work we’re doing.

In these early stages of our new team, I’ve been introducing everyone to working within an agile framework. Scrum is new to everyone except Neil and I, but I’m finding everyone is adapting to the methodology really well. This is a quick overview of what it’s all about.

With the current degree finder platform approaching end-of-life from a techncial perspective, we’ve been discussing what kind of shape the next generation of degree programme digital content delivery should take. This post is derived from a discussion paper generated in collaboration with colleagues in Information Services and Communications and Marketing.

I want us as a community to think differently about website management. Instead of thinking of the website as an entity in itself to be managed, we need to think of it as collections of features that influence users to behave in particular ways. In this post I’ll explain my thinking, which is driving the […]

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