Category: Content strategy and design
The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..
..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.
The unpredictability of the Covid-19 pandemic makes it hard to predict what teaching will look like in September. But we can still try to provide content that’s useful for students and helps us prioritise improvements.
We’re using an iterative, human-centred design approach to promote UniBuddy in a way that’s responsive to the needs of prospective students.
It’s just over six months since our collaboration with the Fees Service delivered an overhaul to how they present their services online. Yesterday we had our second quarterly check-in with them and learned how trends in enquiries have significantly improved.
To have a successful digital service, we need to continuously close the loop between what our users need and what we’re actually publishing. Enquiry analysis can help us do that.
By breaking your content into short sentences, separating by subheadings and using bulleted lists, you can help users more easily understand your content.
Gerry McGovern writes weekly on matters of digital content management. His recent post post pretty much defined the digital content challenge the University continues to face, and one that we’ve set up the Prospective Student Web Content team to address.
When you launch a new website, you can’t help but feel a sense of protective affection for it, and an anxious wish that it will do well in the world. Here’s how we measured the new Tuition Fees site for search optimisation – and what we found.
Our audit of college, school and subject area websites highlighted the importance of following the new guidance we’ve just produced for web publishers.
Our new approach to publishing tuition fees went live last week. We now need web publishers in all schools to update the content they publish. We’ve created guidance and are on hand to answer your questions.
A new website centred on students’ needs around fees and cost of study went live today. The project was led by the Prospective Student Web Content Team, in close collaboration with the Fees Service in Scholarships and Student Funding.
