A term I hear too often in meetings about digital content is “signposting”. In my view it’s a cop out and it’s incredibly damaging to the student experience. We need to focus on students’ task success instead.

We’re looking for two people with a passion for human-centred content design to join our team. If you’re up for solving big digital problems for prospective student, working in a multidisciplinary team this could be the opportunity for you.

After adding links to school-specific guidance in our content around teaching and learning in 2021-22, we found that prospective students only interacted with content from a handful of schools.

Since the spring, our team has been working with the Enquiry Management Team to update website content to answer the questions prospective students are emailing about.

We’re recruiting 3 content designers to join us in improving the prospective student experience at the University of Edinburgh. Applications close Tuesday 14 September 2021.

We have two entry-level opportunities to join our team and start a career in content design. These positions would suit graduates or people with a couple of years’ relevant experience. Applications deadline: 24 August 2021.

Frequently Asked Questions (FAQs) are not a sensible way to structure web content. They might be easy to produce, but they’re difficult to consume and risky to manage. Here are five solid reasons to ditch your FAQ pages.

Content on what teaching will look like in September is limited by the difficulty of predicting what restrictions will be in place. But there’s evidence that saying what we can is already delivering value to students and the University.

The unpredictability of the Covid-19 pandemic makes it hard to predict what teaching will look like in September. But we can still try to provide content that’s useful for students and helps us prioritise improvements.

We’re using an iterative, human-centred design approach to promote UniBuddy in a way that’s responsive to the needs of prospective students.