My name is Jennifer Doyle, I’m Senior Content Designer (Content Operations) with the Prospective Student Web Content Team as of January 2023. Here I’m going to share a little bit about my background, my first few weeks in my new role, and how you can get in touch to discuss all things degree finders.
I have done research on the usage of subject area pages on the current degree finder, which shows that users spend a short amount of time on these pages looking for a link to the programme entries and don’t engage with any other content. Due to this, we are moving this subject area specific content […]
Over summer 2022, we worked with the Finance team to improve content on how students pay tuition fees. From August to October 2021 to the same period in 2022, the team saw a 75% drop in enquiries in the content area we were focusing on.
The thought of presenting at a conference one day can be very daunting. I have started volunteering at conferences to get better insights, work on my professional development and work towards overcoming this fear.
Our content team members attended – and some even spoke at – the ContentEd conference in November. In this post, we recap what our favourite sessions were and what we took away from the conference.
We ran an online session for marketing and student recruitment colleagues on Thursday 1 December, to share an update on our work, invite questions and comments and promote an opportunity for collaboration and co-design in the new year.
The team came together on campus during Welcome Week to do some pop-up research with newly arrived students. It was a great way to come together as a team, and for everyone to interact first-hand with the people we’re creating digital services for.
Our team has been working to create a content model for the future of prospective undergraduate online provision. In this post, I recap the initial sprints we held to begin to develop the model.
We recently completed exploratory user research into the prospective undergraduate experience of applying to the University of Edinburgh. In this post, I share insights of an emerging theme – why prospective students want more information about what they can study.
We’re running an online event on Thursday 1 December to share our latest work, give you the chance to feedback and register interest in collaborating on a preview beta release early in 2023. If you’re a contributor to the current online degree finders, or just interested in the prospective student experience, book a place.
