At a recent awayday, I had the opportunity to share some thoughts on services, what that means for how our team does its work and how it might have wider impact.
In November, our team is going to and presenting at the ContentEd conference hosted in Edinburgh. ContentEd is a 2-day conference designed for people working in content strategy, content design and content marketing in the higher education sector.
In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students.
I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.
The team has just completed our audit of a selection of school sites. We’ve uncovered some interesting themes and trends that will help inform the build of a new system to replace the degree finder and better meet the needs of student recruitment colleagues in schools.
This week I presented to over 100 colleagues from across the University on our plans for the transformation of online provision for prospective students. This post summarises the key points, or you can review the slides and video of my presentation if you want the full detail.
How can we get insights from unstructured enquiry data? In this post I talk about one approach to this question using the Student Immigration Service as a case study.
This article is a general overview of some of the data analysis tools available to University staff. What are they good for? And, how much effort do they need to use and learn? A performance analyst’s perspective.
We’ve spent the early part of 2022 working on a plan to replace the central University provision for prospective students. A big part of this offering is the degree finders. Join us for a talk about this planning work and what we envisage the next 3 years will bring.
We’re in the middle of a project to enhance the digital experience for students using the Student Immigration Service. In this post, I recap how we’re running the project and what we learned in the discovery phase.