The annual web content-themed conference for higher education professionals is happening in Liverpool this year, from 8 to 9 October. Lauren and I are contributing sessions, and we’re looking forward to a couple of days of learning and networking with colleagues across the sector.
Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.
Liaising with postgraduate marketing colleagues, I identified a need for an easy way for them to monitor data relating to demand for postgraduate degrees. I’ve built a prototype and am now working up a process to continue to improve this.
Following designing the new degree finder programme pages, we turned our attention to auditing the undergraduate study site. Our aim was to figure out what content should remain on the site given content changes we have made to undergraduate programme pages.
Yesterday I had the chance to provide an update about our project to deliver a new website for prospective students, at the University’s Web Publishers Community. Slides and video are available.
We are shortly doing our first update to the degree finders as part of our future degree finder project. Over the course of the summer, a couple of changes are happening to the undergraduate and postgraduate degree finders to make our transition to EdWeb 2 and the new degree finders as smooth as possible.
Testing what we develop with prospective students is fundamental to delivering a new website that is easy to use and meets their needs. I’ve been responsible for making sure the team gets regular sight of students interacting with our work-in-progress through the course of the development leading up to our beta release.
On 30 April 2024, we hosted an event to showcase the insights we gained from releasing a beta of the new undergraduate programme pages. This post gives a summary of the event, with access to the event slides and recording.
We’re running an online event on Tuesday 30 April to showcase the insights we gathered from running the undergraduate beta – a preview of what undergraduate degree profiles will look like when the new system goes live.
School editors of undergraduate degree profiles will be encountering our new content model soon, as we prepare for entry 2026 content development. We have new training and guidance, and a longer lead in to give everyone enough time to prepare.
