We audited postgraduate study website content this summer and worked with colleagues responsible for it to follow our audit findings around consolidating and improving our web estate.
I had the honour of presenting a keynote at this year’s ContentEd Conference, held in Liverpool. This blog contains a transcript of pretty much what I said, plus links to many of the resources I mentioned.
As we are about to embark on our final round of software development, leading into a launch of the new service from March 2025, I thought this was a good point to look back on what we’ve achieved so far and what’s coming next.
In the behavioural economics book Nudge there’s a beautifully simple example illustrating the importance of feedback. It’s a great way to explain why it’s so important for content designers to actively engage in hypothesising, prototyping and testing with users.
Join us on Wednesday 16 October 14.00-16.30 to watch school editors using the new degree programme editorial interface.
I had my first experience volunteering at an online conference at SDinGov Virtual in March 2024. Having volunteered at in-person conferences before this event gave me a chance to try something new and to get more involved in the delivery of sessions. It was also a good opportunity to grow my confidence.
I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.
The annual web content-themed conference for higher education professionals is happening in Liverpool this year, from 8 to 9 October. Lauren and I are contributing sessions, and we’re looking forward to a couple of days of learning and networking with colleagues across the sector.
Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.
Liaising with postgraduate marketing colleagues, I identified a need for an easy way for them to monitor data relating to demand for postgraduate degrees. I’ve built a prototype and am now working up a process to continue to improve this.
