Category: Project activities
Including upcoming sprints, reflection on progress etc
I look back on what we learned by running six design sprints over the spring and summer of 2021, both in terms of shaping the research and design technique to suit our circumstances, and in terms of what this has meant for shaping the future provision for prospective students.
Our design sprints generated an amazing amount of ideas in a short period of time, and most importantly, feedback from students on which ideas were good ones. Our design sprint lead, Nicola Dobiecka, talks through our prototypes and what we learned.
In Sprint 6 we explored how to make it easier for applicants to locate information on scholarships and funding they may be eligible for.
In Design Sprint 5, we explored a way to provide international entry requirements that applied specifically to an individual’s circumstances.
In Sprint 4 we explored making entry requirements as clear as possible for UK undergraduates, with particular focus on the experience of widening participation candidates.
In sprint 3 we generated an idea to test around helping students to understand the potential costs associated with studying for a degree, and how these can change based on decisions they make.
Design Sprint 2 considered the value and complexity in empowering applicants to customise the information being presented to them.
In Sprint 1 we wanted to evaluate the usefulness of a search and filter concept on the University website.
Last week our Design Sprint Facilitator Nicola Dobiecka ran a session on experience mapping to share what we’ve learned about the prospective student decision making process. Session recording and access to the map are available to Edinburgh staff.
It’s a little over a year since we delivered our first user-centred enhancement project and I’ve been looking at analytics to dig deeper into how we’ve influenced website visitor behaviour to reduce unnecessary email enquiries. Analysis shows we influenced over 25% to self serve rather than make an enquiry.