Category: Content strategy and design
The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..
..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.
We audited postgraduate study website content this summer and worked with colleagues responsible for it to follow our audit findings around consolidating and improving our web estate.
I recently did some content improvement work with the Postgraduate Recruitment team that taught me a lot about the use of standout elements and how they influence user behaviour.
Is detailed programme information important to prospective students? Short answer: Yes. Long answer: Yes, and analytics and user research show us the marketing value of making this information accessible online.
Following designing the new degree finder programme pages, we turned our attention to auditing the undergraduate study site. Our aim was to figure out what content should remain on the site given content changes we have made to undergraduate programme pages.
On 30 April 2024, we hosted an event to showcase the insights we gained from releasing a beta of the new undergraduate programme pages. This post gives a summary of the event, with access to the event slides and recording.
On 25 March 2024, we hosted an update event on the progress our team has made in designing the new postgraduate research page template for the new degree finder. This post gives a summary of the event, with access to the event slides and recording.
During our recent content designer recruitment, I made a few changes to improve our hiring process. One of these changes was introducing a feedback form for applicants. I reflect on what I learned from the responses and actions I want to take to improve things further.
I recently recruited for a content designer to join our team. We saw common themes in the applications that didn’t make the cut and in those that we did shortlist. I want to share this feedback for candidates who didn’t get shortlisted for interview, and to provide advice for future applicants.
In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.
We’ve been using an analytics and feedback tool, Hotjar, on our beta pages of the new undergraduate degree profiles. The insight mirrors what we saw in earlier usability testing, so we’re implementing design changes to address issues.
