User focused meet up – predicting the future
If you’re interested in predicting the future, our next lunchtime UX meetup is for you. Find out how adopting a user-centred approach to developing services and experiences can help you get ahead of the curve.
As usual, our lunchtime meet up for colleagues interested in making services better for our users takes the form of:
- A presentation – this month it’s a webinar from Edinburgh Service Design agency, Nile: “Beyond the next big thing”
- Discussion – with the agenda decided and prioritised by the group, broadly around the theme of user experience
Where: Argyle House
When: SESSION POSTPONED – NEW DATE TO BE ANNOUNCED
Bring your lunch if you want to eat while you watch. We’ll supply drinks and nibbles.
This month’s webinar: Beyond the next big thing
A small group of us in Website and Communications watched this webinar live when it was broadcast last month. We enjoyed it so much, I thought it would be a great one to share more widely.
Here’s what one of our team had to say:
A thought provoking approach on what teams can do together to spot trends or ‘signals’ and work out what customers might need in the future.
It’s presented by Nile’s Practice Director Neil Collman with the support of some of his colleagues. Here’s the synopsis:
“Often when businesses want to innovate or disrupt, they focus on how to amplify what they are already doing, or on the next big thing. But often that means they simply end up with more of what they have now.
Foresight is a structured, creative process to see beyond that, to understand how changes in human behaviours and attitudes might play out over time so you can make decisions today to take advantage.
The webinar will:
- Introduce techniques to spot evolving trends, behaviours and attitudes.
- A framework to integrate this thinking into business practices.
- Examples of foresight in practice.”
As ever, we’ll follow up the talk with about 45 minutes of discussion following a group-organised agenda.
[Lean Coffee is a] …great discussion format, keeping the conversation focused and concise…
Previous meet-up attendee
Schedule and booking
12:00 – Room available
12:10 – Welcome
12:15 – Talk: Beyond the Next Big Thing
13:00 – Discussion group
13:45 – Close
UPDATE: This session postponed. New date to be confirmed.