Tag: google analytics

When it comes to deciding on your site’s analytics installation, you should consider the main objectives of your site, and the reporting capacity you have.

Separating internal and external audience data is essential to our understanding of usage in our web estate.

If you are involved in managing or updating content for a university website, we need your help. In order to provide a better online experience for everyone at the University of Edinburgh, we’re calling time on out-of-date and low quality content across all of our websites. Our content urgently needs some care and attention In […]

If there was an issue with the analytics on your site, how would you learn about it? Would it be when you went to create a report, and found out you’d lost a few weeks/months/years worth of data? I’m glad to say, there’s a better way.

This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?

As we are all adapting to the “new normal”, working techniques have changed tremendously. I am Tasniva Mumu, and I have been working with the University of Edinburgh Website and Communications team within Information Services for the last 6 months as a user experience intern.

On April 11, we will apply the latest developments to EdWeb: Google Tag Manager, updates to our GDPR mechanisms, and updates to the Profile Overview page. We’ll also be adding the latest set of bug fixes, Drupal core and module security updates.

I’ve recently been experimenting with custom reports in Google Analytics in order to identify “Page not found” errors that occur in the University of Edinburgh website.

At this month’s Web Publishers’ Community session talks covered user experience; GDPR compliance in EdWeb; how to check if a Google Analytics implementation is working; and how the EdWeb cookie consent banner works.

The brave new world of European data protection laws mean that web analytics will not be a ‘GDPR-free’ zone. So I thought I’d note here what I expect to change (and remain the same) after 25 May.

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