Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]

The current central University of Edinburgh (UoE) solution for web analytics uses a single Universal Google Analytics property to collect all data. This allows for visibility of user engagement across the wider web estate however also introduces heavy sampling to the data provided. This property is used widely across the university web estate, Website and […]

When it comes to deciding on your site’s analytics installation, you should consider the main objectives of your site, and the reporting capacity you have.

Separating internal and external audience data is essential to our understanding of usage in our web estate.

If you are involved in managing or updating content for a university website, we need your help. In order to provide a better online experience for everyone at the University of Edinburgh, we’re calling time on out-of-date and low quality content across all of our websites. Our content urgently needs some care and attention In […]

If there was an issue with the analytics on your site, how would you learn about it? Would it be when you went to create a report, and found out you’d lost a few weeks/months/years worth of data? I’m glad to say, there’s a better way.

This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?

As we are all adapting to the “new normal”, working techniques have changed tremendously. I am Tasniva Mumu, and I have been working with the University of Edinburgh Website and Communications team within Information Services for the last 6 months as a user experience intern.

On April 11, we will apply the latest developments to EdWeb: Google Tag Manager, updates to our GDPR mechanisms, and updates to the Profile Overview page. We’ll also be adding the latest set of bug fixes, Drupal core and module security updates.

I’ve recently been experimenting with custom reports in Google Analytics in order to identify “Page not found” errors that occur in the University of Edinburgh website.