Tag: analytics

The marketing technology landscape is changing, and we need to think about our analytics and tag management solutions.

If there was an issue with the analytics on your site, how would you learn about it? Would it be when you went to create a report, and found out you’d lost a few weeks/months/years worth of data? I’m glad to say, there’s a better way.

This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?

On Thursday 7 November 2109, I was asked to speak at the Squiz Summit on how we promote the work we do with our search engine, and how we analyse the performance of search. I realised I hadn’t blogged it previously, so thought I’d summarise here.

I’ve been thinking about the ways in which we align our digital products with wider strategic direction, and how we can measure whether the changes we make are working for our users and customers. In particular, I’ve been considering how we can make data-informed decisions about the University’s search service.

I recently ran a one-day workshop for IS web editors focused on teaching them how to iteratively improve their digital content so users are able to self-serve on their site. The event was a great success, with attendees leaving with an appreciation for what it takes to create user-focused content.

We’re hosting a one-day workshop for IS web editors to learn how to iteratively improve your webpages as a means to promote self-service and reduce support calls. Book a place to attend the event on 29 March.

Tools are available to help research the keywords our visitors use when searching our sites. We can use this information to better understand their needs, and to optimise our content to meet those requirements.

The web analytics tool Crazy Egg is a great way to track where people are clicking on your website. In this post, I’ll take a look at trends we’ve noticed since we started running Crazy Egg click-tracking studies on the University homepage, and go through the findings from our latest study.

Last year, I visited the Social Media Community to discuss the potential for social media analytics, and to review what we had achieved with social sharing buttons in EdWeb.

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