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Category: Supporting strategy

Work we’ve been doing on projects that support strategic themes or overall University strategy.

SharePoint Site designed to help better understand AI   Space designed to increase your AI preparedness I joined LTW this summer as a ChatGPT and OpenAI intern. I teamed up with Wietske and set out on intense three months journey to create a report aimed at establishing what part of AI is hype and what […]

Understanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]

The University’s cookie consent approach has been under review and has now changed, shifting to a stricter approach against web analytics’ cookies, specifically those set by the Google Analytics platform. This change has been reflected by the introduction of a new cookie consent overlay and an updated guidance for our web publishing community. What is […]

If you are involved in managing or updating content for a university website, we need your help. In order to provide a better online experience for everyone at the University of Edinburgh, we’re calling time on out-of-date and low quality content across all of our websites. Our content urgently needs some care and attention In […]

The marketing technology landscape is changing, and we need to think about our analytics and tag management solutions.

Shared needs bring together our Web Community of Practice. How can this help us when considering similar groups?

What is the benefit of an enterprise portal in an organisation like The University of Edinburgh? While working to update the product roadmap for Portal Services, it led me to thinking about why we provide a service like the portal (MyEd).

This week, Google announced that new analytics properties would by default use “Google Analytics 4” (formerly, App + Web). What does that mean for The University of Edinburgh?

Help to celebrate the University’s commitment to Open Source and showcase your projects by entering into the OpenUK Open Source Awards. Nominations are open until midnight 15 June 2020 Championing Open Source – a student perspective Before we start to discuss and understand why the University hired a 3rd-year student as their Open Source Champion, […]

Our new web publishing platform will be arriving next year. But what if you need a site before then? Our new approach to the web In line with the University’s Web Strategy, a programme to overhaul our web estate and services is underway. At the core of the programme is a major project to replace […]

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