As part of the work we’ve been doing for the Student Counselling Service, I’ve spent this week looking at some automated reports on user behaviour and advising what to do about broken links.

Google Analytics Events enables a deeper understanding of in-page website behaviour. Here are some of the key things we can learn about how our users interact with our pages.

At a recent Website Support Clinic, I worked with a web publisher who wanted to go through the steps to publishing a newly created site. From that meeting, I’ve created a handy to-do list and points to consider when publishing new EdWeb sites.

Renaming our Writing for the Web course has thrown some interesting light on people’s perception of the course.

At a recent Website Support Clinic, I worked with a web publisher on a site that repeated the site title in navigation text and URLs. To help readers scanning information on your site, avoid repetition and place trigger words at the left.

It’s simple to use trackable links, together with web analytics, to gauge the success of our campaigns – through print, email, social media or elsewhere.

Pair writing is a speedy way to craft content — it teams up content and subject experts to write together in a 1-2 hour session. We’ve started using this process with colleagues to improve and create University web pages.

At a recent Website Support Clinic, I worked with a web publisher who wanted to make changes that affected areas of the site she didn’t manage. In these cases, while we’re happy to go through how to make changes at support clinics, we ask editors to work with their lead publishers.

When performing Quality Assurance checks on new EdWeb sites, I frequently encounter the same issues that need correcting. If you have a site set to go through QA, this post lists common problem areas to avoid.

At the September Web Publishers Community, I delivered a presentation that calls upon the blogging community within the University to help us solve challenges with the EdGEL.