We’re running an open invite event on Microsoft Teams on Tuesday 12 March to share our latest insight from user research as part of the project developing the new postgraduate taught (on-campus and online) programme page.
I joined the Prospective Student Web Content Team in September 2023, and immediately headed out on campus with everyone to conduct usability testing with new students. It was a great way to immerse myself in the Team’s user-centred approach and learn about a technique that should be part of every content designer’s skill set.
During our recent content designer recruitment, I made a few changes to improve our hiring process. One of these changes was introducing a feedback form for applicants. I reflect on what I learned from the responses and actions I want to take to improve things further.
I recently recruited for a content designer to join our team. We saw common themes in the applications that didn’t make the cut and in those that we did shortlist. I want to share this feedback for candidates who didn’t get shortlisted for interview, and to provide advice for future applicants.
Last week we hosted the second unconference organised by UKEducamp. Some of the team have been part of the organising committee throughout, and most of us took part on the day. We all took something from this fantastic volunteer-led free event and recommend more higher education digital colleagues get involved.
On Friday, I attended my first unconference. It turned out to be one of the most fulfilling days I’ve had in a long time.
In 2023 we collaborated on a project with the Widening Participation team to rework their web content aimed at prospective undergraduate students. Our approach made sure we had a shared focus, we collaborated effectively with subject matter experts, and we appraised our work as we progressed.
We tested a new approach to webpage content layout on University webpages with prospective students, comparing it to the existing style. While we didn’t see significant improvements in effectiveness and efficiency of user performance in the tasks set, all participants strongly preferred the new proposed design when questioned at the end of the usability test. […]
UK EduCamp is a volunteer-run organisation who run unconferences to bring together digital professionals in higher education. We’re hosting the upcoming event on Friday 12 January. It’s free and open to book a place.
In summer 2022, we used a 5-second test to understand what caught a person’s attention and what they could remember after looking at a piece of content for a short time. In this post, I reflect on the lessons my team and I learned conducting this research as part of the fees payment project.
