We’re running a series of events in December to introduce ourselves to the University’s web marketing and recruitment and admissions communities. Join us to find out about our early priorities and our vision for the future of student recruitment web publishing.

Principles are important. They’re what unite us. A commonly agreed set of principles is a powerful way to ensure that, while we may be working independently at times, we are likely to make decisions that keep us moving in the same direction. In this post, I’ll look at the principles that are setting out how […]

We’re running training for colleagues involved in the update of the Undergraduate Degree Finder, to support our adoption of the GatherContent tool.

We recently announced a big change to how we will approach updating the Undergraduate Degree Finder. We’re piloting a tool called GatherContent which will significantly streamline our dialogue with colleagues in schools and colleges. We see this as a first step towards a more fundamental overhaul of how this process is managed.

I want us as a community to think differently about website management. Instead of thinking of the website as an entity in itself to be managed, we need to think of it as collections of features that influence users to behave in particular ways. In this post I’ll explain my thinking, which is driving the […]