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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Join us on Wednesday 24 March at 10am to watch prospective postgraduates try out potential new features for a future degree finder search.

I’m looking ahead to the replacement of our current undergraduate and postgraduate degree finders. Defining what we need to support student recruitment in 2022 and beyond is tricky. In this post I explain how I believe design sprints will deliver this.

Our research found clear entry requirements information is crucial to prospective students. But the way the University currently presents this information can be confusing and increases enquiries.

The unpredictability of the Covid-19 pandemic makes it hard to predict what teaching will look like in September. But we can still try to provide content that’s useful for students and helps us prioritise improvements.

An anecdote about United States (US) military intelligence in the book I’m currently reading – Good Strategy, Bad Strategy – prompted me to draw a parallel with user research and how we make decisions in service and software development.

Join us on Wednesday 10 March to hear what we have learnt so far on entry requirements for undergraduate prospective students, and then help prioritise the areas we should improve.

We’re using an iterative, human-centred design approach to promote UniBuddy in a way that’s responsive to the needs of prospective students.

It’s just over six months since our collaboration with the Fees Service delivered an overhaul to how they present their services online. Yesterday we had our second quarterly check-in with them and learned how trends in enquiries have significantly improved.

I’ll be speaking at the UX Glasgow meetup on 2 December, which is themed around content design.

On 29th September 2020 Aaron and I presented at the Web Publishers Community session to present the case study of our work in supporting this year’s undergraduate Clearing process.

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