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Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Team

Category: Content strategy and design

The theory and practice of everything content strategy – strategic, operational stuff, content and systems design..

..anything that’s relevant inside the content life-cycle – including search, IA, SEO etc. would fall under this category.

In the run-up to launching our new undergraduate and postgraduate degree finder service throughout 2025, we also had to contend with a migration to a new corporate content management system (CMS) in late 2024. While this additional task was challenging, I learned a lot from my role coordinating the move with both central and devolved […]

Four years ago, the content designers in our team got started on our project to transform our online provision for prospective students. With the recent launch of the new undergraduate provision, we summarise and reflect on the journey that got us to this point.

Alongside launching a new undergraduate degree finder, we’ve redeveloped and launched an updated undergraduate study site. I recap our process to create the site.

As part of our work redeveloping the undergraduate study site, we recently performed a series of content crits (critiques). Content crits are a method of peer reviewing content in a group setting. In this post, I’ll talk about why we held these crits and my tips for holding your own content crits.

Our provision for prospective students is changing across 2025, starting with undergraduates next week. The way we approach content management is changing too, ensuring a more sustainable and proactively curated service.

I recently facilitated a series of workshops to redesign content that explains the postgraduate research (PGR) applying process. This process is complex, but these workshops gave us space to work through the content in detail and, crucially, draw on the subject matter expertise of our user researcher.

This blog is the introduction (and conclusion!) to a short series about a mini-project the Content Operations team completed in August and September 2024. Following some established stages of content design, we worked on a short project to provide clearer information on UK government loans for postgraduate study and postgraduate funding in general.

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024. In this instalment, we talk about channel mapping and drafting for our postgraduate loans content, taking our research and shaping it into workable content we could share and test.

This blog is part of a series on a mini-project the Content Operations team completed in August and September 2024.  In this instalment, we will talk about the project background, research, and user needs. For more information on the other stages of this project, see our individual blogs: Improving student understanding of postgraduate funding and […]

We’re fortunate to have Tracy Playle visiting the University for a content strategy talk in November. This is a great opportunity for digital content professionals to learn from a leader in our sector. Book a place to join us in person or online.

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