Future student online experiences

Future student online experiences

Sharing the work of the Prospective Student Web Content Team

Year: 2022

In the final sprint of our Student Immigration Service project, we went live with a revamped applying for a visa section and tested our content changes with international students.

This 3-week sprint saw us finalising and testing financial requirements pages, creating content for applying for a visa outside the UK, and planning a new navigational structure.

During the 2-week sprint 4 of our Student Immigration Service project, we developed new Certificate of Acceptance for Studies (CAS) content and tested the changes with University staff. In addition, we started work on new content for student visa financial requirements.

At a recent awayday, I had the opportunity to share some thoughts on services, what that means for how our team does its work and how it might have wider impact.

In November, our team is going to and presenting at the ContentEd conference hosted in Edinburgh. ContentEd is a 2-day conference designed for people working in content strategy, content design and content marketing in the higher education sector. 

In this sprint, we focused on reducing the number of enquiries to the Student Immigration Service (SIS) by redesigning their enquiry form to include self-service prompt text for students. 

I have been supporting the team’s current website content auditing activity by looking at corresponding website analytics. In this post I will share some early insight trends and what I’m seeing in terms of website management behaviour that impacts what we can learn from website analytics.

The team has just completed our audit of a selection of school sites. We’ve uncovered some interesting themes and trends that will help inform the build of a new system to replace the degree finder and better meet the needs of student recruitment colleagues in schools.

This week I presented to over 100 colleagues from across the University on our plans for the transformation of online provision for prospective students. This post summarises the key points, or you can review the slides and video of my presentation if you want the full detail.

How can we get insights from unstructured enquiry data? In this post I talk about one approach to this question using the Student Immigration Service as a case study.

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