This week we ran our first event to showcase the work of the pilot User Experience Service and associated areas like EdGEL and strategy development. At this session I wanted to try a different approach, encouraging dialogue about our work-in-progress, rather than one-way dissemination.

When we edit and structure web content, words are important. But having an understanding of why we’re doing it underpins everything.

I’ve recently been learning about an approach to marketing and product management strategy called ‘Jobs to be done’. It seems an excellent way to bring business and user goals into alignment, and one to explore further in our thinking about product development.

Automated reports are blunt tools – they can get you a certain way, but only the sharpness of a manual review can make sure you’re not missing anything.

This week I gave an update on the pilot User Experience Services to the board overseeing all areas involved in the Digital Transformation portfolio. In this post, I’m sharing the slides, plus a transcript of what I talked through.

This month’s WPC session focused on using short URLs, human centred design processes being developed for the University and a guide to getting started with Drupal development.

We’ve been looking at what automated tools can tell us about user behaviour on the Student Counselling Service site, as part of a suite of work we’ve been doing for Student Experience Services. Analytics can only tell us so much. It can be fascinating to delve into, but is potentially a rabbit warren of useless […]

As part of the work we’ve been doing for the Student Counselling Service, I’ve spent this week looking at some automated reports on user behaviour and advising what to do about broken links.

Our tech team recently did some great work for IS Helpline, creating a bespoke webform that directs users to self-serve before submitting an enquiry. The form itself, though, isn’t what will ultimately help reduce support calls—it’s an iterative process of user testing, editorial improvements and analysis.

The online version of the ‘Writing for the Web’ course is now available in draft mode on Learn. It’s now known as ‘Effective Digital Content’.