Author: Priscilla Chueng-Nainby

Priscilla holds a PhD in design studies with expertise in cross-cultural issues in UX/HCI, co-design, service design and data-driven social innovation. As a practitioner, She is an expert-level user research and service design consultant with both the public and private sectors. She has led UX/Service design projects at the Scottish Governments, Huawei Shanghai, Philips, Microsoft. Priscilla carries out design-led research with bespoke co-creative tools which successfully reduce the time and resource needed for any project. As an academic, she is based at the School of Informatics where she supervises MSc dissertation in AI, Data Science and Design informatics since 2015. She also tutored the Human-Centred design modules for the online MSC in Global eHealth at the Usher Institute. Priscilla published on the topic of data-driven innovation, collective imagination, social innovation, the ontological framework of co-creation and community-led co-design tools for service design. Priscilla is visiting tutor/professor at leading design schools in the UK such as the Royal College of Art London, the Glasgow School of Art, community-led service design supervisor at the Milan Polytechnics; and to China with annual visits to Tsinghua, China Art Academy, Jiangnan University, Tongji University and Hunan University and many more. At leisure, Priscilla is a published poet and exhibiting painting artist. She has also curated an international design exhibition and produced a children-led multimedia theatre for the Edinburgh-Shenzhen creative exchange.