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Month: February 2018

We have recently completed a six month collaboration with University Human Resources Services (UHRS) which has delivered a fledgling digital strategy, developed new content management processes and skills within their team, and rationalised priority areas of their website.

We’re hosting a one-day workshop for IS web editors to learn how to iteratively improve your webpages as a means to promote self-service and reduce support calls. Book a place to attend the event on 29 March.

Yesterday I ran a practical introductory session to some collaborative UX research and design practices for Edinburgh students, as part of our Festival of Creative Learning. It also gave colleagues an insight into how students approach their studies.

Colleagues from across the University learned about the design thinking process as part of our latest monthly user focused lunchtime meetup.

We’re running another of our showcase events to highlight how the pilot User Experience (UX) Service is helping a wide range of projects get closer to their target audiences and make better decisions. Booking for Wednesday 4 April is now open.

Tools are available to help research the keywords our visitors use when searching our sites. We can use this information to better understand their needs, and to optimise our content to meet those requirements.

At our last user focused meet up at the end of January, we were fortunate to have guest speakers from Registers of Scotland talking about the relationship between the disciplines of user experience (UX) and business analysis (BA).

At the January Web Publishers’ Community session, I presented on 15 features you might not know about EdWeb. This post is a write-up of the slides you can use for reference and share with colleagues.

The web analytics tool Crazy Egg is a great way to track where people are clicking on your website. In this post, I’ll take a look at trends we’ve noticed since we started running Crazy Egg click-tracking studies on the University homepage, and go through the findings from our latest study.

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